We’re not just another MTB brand — we’re riders building something for our own community. Born from muddy trails, late-night bike fixes, and the pure stoke of sending it with your crew, our vision is simple: to fuel the next generation of riders with gear and culture that’s made by riders, for riders.

We believe mountain biking is more than a sport — it’s a lifestyle, a mindset, and a way to connect. We’re here to keep that spirit alive by creating products that hold up to real riding, reflect the creativity of the scene, and grow alongside the community that made us.

Our mission is to inspire young riders to push limits — on and off the trail — and to represent the raw, authentic side of MTB that started it all. Every design, every product, every story we share comes from the same place: the love of the ride.

This isn’t about big brands or polished marketing. It’s about keeping it real, supporting local scenes, and giving back to the trails and riders that built us. Whether you’re sending lines, digging trails, or just starting out — you’re part of the movement.

Ride hard. Stay true. Build the future.